Episode 124: Move at the Speed of Culture

Poppi’s cofounder says culture now moves on a three-day cycle — and brands stuck in data are missing it. Maya and Marcus turn that into a leadership skill: speed is not a size, it is three moves. Shorten the chain between idea and decision, decide before the data is perfect, and stay close to the edge where culture actually happens. PepsiCo did not try to become Poppi; it bought Poppi for almost two billion dollars, in part to learn from them. Four steps close it out: audit your approval chain, sort decisions by reversibility, spend thirty minutes a week where culture happens, and make the call you are hiding behind data. This show is written and produced by Joe Dutkiewicz of Crayon Leadership. Joe equips mid-senior leaders to think and act two levels up, so they’re recognizable to top leaders and ready for the promotion before it opens. Find Joe on LinkedIn, X, YouTube, Facebook, and at the Crayon Leadership website. Maya and Marcus are AI voices, created with text-to-speech.